AllThatECOYour Roadmap to RE100 and Net Zero

Founder’s Note · Series #3 · Part 3

Why Regulations Feel Like a Burden: A Lack of Confidence in Technological Competitiveness

Those Who Identify Problems First Set the Standards of Tomorrow

Suhyun Jeong, Founder/CEO, AllThatECO

Every problem has a cause. However, people and nations differ in how quickly they recognise and accept problems. Some detect risks from the earliest signs of change, while others respond only after those risks have become reality.

Those who identify problems first are also the first to propose solutions. Those solutions may take the form of public policy, institutional frameworks, or regulations that establish the standards society follows.

They may also become technologies that solve problems either before new standards emerge or after those standards have been established.

The reason Europe has often led the development of new environmental standards is that it recognised these challenges earlier and responded sooner. Rather than viewing such standards simply as burdens imposed from outside, we should ask what problems were identified first and what kinds of solutions were prepared in response.

"Regulations feel like a burden because there is a lack of confidence in technological competitiveness." I have yet to come across anyone presenting this perspective. I strongly believe this is the right way to understand the issue. Every problem has a cause, and both regulation and technology are necessary as part of the solution. Both ultimately drive changes in behaviour.

To conclude, regulations feel burdensome because there is a lack of confidence in technological competitiveness. By strengthening our technological capabilities, we can move beyond simply following new regulations. Instead, we can identify problems first, shape new standards, create new markets, and build a virtuous cycle of innovation.

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